A small team
growing businesses across the country.
We started ZELODATA because we were sick of watching small businesses pay agencies that confused looking busy with getting results. Ad spend with no tracking. SEO with no rankings. Sites that fought their own customers. We still run every account ourselves, still publish a one-page report, and still pick up the phone when you call.
How we run
your growth.
Channels work together or not at all.
A brilliant ad campaign pointed at a slow, leaky site is just expensive litter. Strong SEO with no conversion tracking is a guess in a nicer outfit. We run search, paid, and the site as one machine, because that is the only way the numbers actually compound.
Marketing is profit work, not activity work.
Good results come from a good machine: fast pages, clean tracking, tested creative, real keywords. We do not split "the build" from "the campaigns," because they are the same job in sequence.
One page, one number, one team.
You should be able to read your monthly report standing up. You should be able to name your account manager off the top of your head. You should know what we are doing this week without having to ask.
Owner economics. Owner reporting.
We bill flat, monthly, no surprises, and your ad spend runs at cost. We measure success in leads and dollars, not impressions and likes. If we are not earning our retainer, you should fire us, and you should be able to on the first of any month.
Slow is smooth, smooth is fast.
We launch fewer half-baked campaigns than our competitors and grow more accounts than they do. The math works because we are not constantly spending budget to undo our own mistakes.
A small studio. The same crew on day 1 and day 1,000.
We stay small on purpose. Every retainer is run by a senior generalist backed by the specialists below. No junior account managers, no offshore subcontractors, no rotating bench warmers.
Lead engineering
Architects every site build and owns the deploy pipeline. Background in production engineering at a public ecommerce platform.
Design & CRO
Owns the design system and landing-page conversion testing on every project. Eight years in product design.
SEO direction
Builds every keyword roadmap. Eleven years across two larger agencies before joining the studio.
Content
Writes for humans and structures for crawlers. Former newsroom editor at a regional daily.
Paid search
Runs every Google Ads account: structure, bidding, and tracking. Ex-agency media buyer, $40M+ managed lifetime.
Paid social
Owns Meta strategy and the creative testing engine. Background scaling DTC brands on Facebook and Instagram.
Account & strategy
Your single point of contact from kick-off to year five. The person you call, not a ticket queue.
Analytics
Owns the data plumbing behind the monthly one-pager: GA4, server-side tracking, conversion attribution.
How the studio actually runs.
Not a timeline. Just the operating rules we landed on after enough retainers to know what actually works.
Take one new retainer a month, max.
We cap intake on purpose so every onboarding gets our full attention. If we are full when you call, we will tell you straight.
Fix the tracking before we spend a dollar.
In the first couple of weeks, every account gets clean conversion tracking. Then SEO and paid compound on data you can actually trust instead of vibes.
Publish a one-page report on the first of every month.
No 14-tab dashboard. Traffic, return, leads, dollars, and the next three tests in the queue. You can read the whole thing standing up.
Keep the account manager you start with.
The senior generalist who runs your kickoff call is the same one running your year-five call. No rotation, no quiet handoff to the new hire.
Turn down work where the channel is wrong.
We have politely waved off about one in five prospects. Better for everyone than cashing the check and underdelivering.
Bill flat. Spend at cost. Cancel any month.
No retainer escalators, no marked-up ad spend, no termination fees. If we are not earning our keep on the first of the month, you should fire us, and you actually can.
Want to talk it through? Contact us.
Your first conversation is with the person who will actually work with you for as long as you stick around.