
CASE 04DENTAL · MOUNTAIN WEST
16-WEEK CLIMB
WK 1 · #47WK 16 · #1
STACK
AstroGoogle AdsLocal SEOCallRail
CASE 04 · DENTAL · MOUNTAIN WEST
Local dental group, two locations, 3.6× new-patient calls
BEFORE · Six-year-old WordPress build, 31 on Lighthouse mobile, parked at #47 for the main local keyword. No paid search at all. New-patient calls dribbled in from referrals and nothing else.
AFTER · Rebuilt static in Astro, reorganized around treatment-specific landing pages, layered Google Ads onto high-intent searches, and earned 28 local citations in 90 days. #1 in-market by month six, with paid humming at 5.1× return.
#47 → #1
Target keyword rank
5.1x
Google Ads ROAS
+312%
New-patient calls
98
Lighthouse mobile








